Ready to design a business and life driven by your biggest ‘Why’?

Enrollment for this brand new live coaching course opens Apr 10, 2023

BEYOND YOUR WILDEST DREAMS

Using the power of crisis and adversity to change your life

Beyond ‘Why’ is a 6-week live coaching course that gets deep into your ‘why’ values, vision and purpose preparing you to build a profitable business. Too many businesses start on flimsy values, which are framed in the office and featured on a website, without really knowing how to use them.Beyond ‘Why’ live coaching will reign in all of your ideas and get you focused on your biggest ‘why’.Starting with ‘Why’ is just the beginning, going Beyond ‘Why’ is where purpose becomes profit, ethically and honorably.

Is Beyond ‘Why’ Right For You?

Beyond ‘Why’ is for a determined and ambitious emerging entrepreneur or experienced entrepreneur who has made one too many vision boards, or is agonizing over wasted dollars on starting things and not finishing them.Regardless of what your adversity has been, you are gifted with a moment of grace where you are saying to yourself ‘enough is enough’, finally committed to changing your business and your life.BEYOND ‘WHY is right for…

Group 698

You have experienced a crisis or adversity, such as chronic illness, domestic violence, financial abuse, divorce, and you are in the phase of your recovery where you feel focused and want to build a business to be of service to your community.

Group 699

You have more than one great idea and you want to learn how to combine your many talents for the greater good without getting distracted by another good idea. Beyond ‘Why’ will keep you focused.

Group 700

Everyone’s a coach, counselor or therapist these days. If you want to stand out so that you can attract quality clients without having to use the hard sell and high ticket products, Beyond ‘Why’ will give you a sophisticated identity.

Beyond ‘Why’ is intensive and challenging. There are no secrets, keys or shortcuts, and definitely no vision boards. Running a multi-leveled business to amplify a cause or movement takes enormous focus, guts and courage.Most of all, it requires consistent ‘showing up’ and a willingness to face up to the challenges you have dodged before.Melissa’s coaching style is not for the faint hearted. She is firm, kind and direct, and you are guaranteed to be uncomfortable in a good way. Finally shifting the junk that has kept you playing small.Melissa’s primary goal is to poke at your brain, so you shift how you think and behave like an entrepreneur — so you show up as your true self in all areas of your life. For you, your partner and your kids, family and friends.

EVERYTHING IS ONLINE:No travel required

All coaching sessions are online, so you can jump in from wherever you are.This is live coaching, written courses are great, but getting real time feedback is where the gold is when it comes to coaching. Melissa is coaching in real time, give her everything you need and you’ll get back what you put in.

HERE’S WHAT YOU’LL GET IN BEYOND ‘WHY’

Whether you are just starting out, reinventing yourself and your business, or looking to scale and refining your why, values, vision, purpose, and why, Beyond ‘Why’ can help. This 6-week online coaching program is the first step before you launch into your brand identity and marketing strategy.

BEYOND ‘WHY’ IS THE FIRST STEP, 
BEFORE WHAT YOU THINK THE FIRST STEP IS

There is a lot of focus on brand identity and brand story, the buzz words of this time, and still businesses are going under and movements are not sustainable. Beyond ‘Why’ is the first step to building a scalable and sustainable business, charity, social enterprise or movement.

Group 698 (1)
Group 699 (1)
Group 700 (1)
Group 701
Group 702

HERE’S WHAT YOU’LL GET IN BEYOND ‘WHY’

Group 712

A sigh of relief that you are getting the right things done, in the right order

Group 713

A sigh of relief that you are getting the right things done, in the right order

Group 714

A sigh of relief that you are getting the right things done, in the right order

CORE CURRICULUM

There are six sessions, two hours each. Maximum 10 people per group. In just 12 hours you will have everything you need to develop your brand identity.

CORNUCOPIA
Horn of plenty
What do you stand for?
Create an irresistible ‘why’ that will never get old

There is so much abundance, wealth, success, freedom and flow out there — even if you don’t like the words that describe success…

  • Discover what words trigger you and which ones give you and your business meaning, and reframe the words to guarantee you are operating from your authentic self
  • Define what you do, in just 8 words, by tricking your brain
    Play with words to describe who you want to be and realize how to embody them consistently
  • Unlearn what you have been taught about values, vision, mission and ‘why’ — without criticizing yourself for taking wrong turns and feeling like you have wasted time and money

Start checking in with the three characteristics you are using every day that are preventing you from making money from what you love. Escape the language you have heard like fear, procrastination and overwhelm. Here’s how healthy people manage to block out the fear-based marketing trying to hook you in.

ALTRUISM
For the greater good
How to Discover Your Biggest ‘Why’ Guaranteed!

Every remarkable impact, business, cause and movement is built on a strong foundation.

  • Get crystal clear on what you stand for and how to build an empire or business so you don’t waste time on creating and writing about your biggest why that won’t make you a profit
  • Three crucial words that will drive you to flick the switch from side hustle to profitable business
  • One bespoke and ultimate word that your target market will love you for
  • Hook into what is happening around the world — and what to stay focused on to sustain your bigger picture

You’ll have a clear big picture to achieve your Beyond ‘Why’ — so that when you fall into the old habit of overwhelm you can set your sights towards the greater good.

REINVENTION
Voyage and return to your true self
Go to bed the old version of you and wake up able to see your true self

You are the lifeblood of your business, but if you don’t know the truth, your business will be just lies.

  • The ‘advanced’ programming messing with your brain, preventing you from knowing your worth
  • How to be loved by millions without being an ‘influencer’ or having a massive email list to start with
  • The trick to an age old self-development tool which has stopped your growth, keeping you buying programs that don’t work

Know how to cut through the crap you have been telling yourself for years, that you have learned from books that end up in the dollar bin.

REFLEXIVITY
Reflecting on how you have self-reflected over the years — and how you have been self-reflecting all wrong

Self-reflecting and personal growth services is one of the most profitable businesses out there, but most people are selling it to you all wrong — if they are coaching you through it at all.

  • How to fall in love with the idea of making money, even when it feels inauthentic because you are a service or cause based business
  • Get unstuck from your past simply by asking three questions
  • Discover an untapped well of clients you didn’t know you wanted to work with, that your competitors are not thinking about — because they are the forgotten part of the market
  • Finally see your blind spot that has kept you playing small for years — it is literally a silver bullet

Grow your reflexivity muscle and drop into the practice whenever you need to diffuse the drama.

MULTIPOTENTIALITY
A jack of all trades is a master of none, but oftentimes better than a master of one — William Shakespeare

Leave the sleaziness of the feeling that you have to choose just one thing to be.

  • Eradicate the feeling that you just have to focus on one thing — and still get 80% of your list done in a day
  • Connect with others who are making money — because they are integrating all of their talents
  • Learn how to write your bio or about page incorporating all of your talents, so the crowds click and buy!
  • Save $20,000 (minimum) by evaluating your multipotentiality now — imagine investing into a brand identity and only focusing on one part of what you do!

No matter what skills you have now or from your past or future, it is the sum of all of your talents that make up your unique point of difference.

IDENTITY
The person you were born to be. No one is more youer than you. 

You are unique, creative, ethical and have a brilliant idea — let’s make some money from what you love to do!

  • Stop the madness of trying to work out your values and ‘why’ based on your false identity; who you think you need to be to attract your ideal people
  • How to get off the merry go round of passion and purpose equals profit
  • The one thing you don’t want to hear, but you know you need to — finally step into your true self
  • The trick to being able to describe what you do and who you are — without waffling

You’ll finally have a clear picture of who you are, what you stand for and have pride for what you are doing in business and in life.

1:1 Coaching with Melissa included in the course

You’re protected By Our 100% Satisfaction GuaranteeWe can’t create miracles, or can we? This coaching course has the power to profoundly change your life forever. If after the first live coaching session, it doesn’t feel like a good fit, submit 500 words about why the program doesn’t feel right for you and we’ll issue you a full refund. Please note that refund eligibility has a firm deadline and it applies to payment plans also, which means you will be responsible for all of the payments after the refund deadline has passed.

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MELISSA STEFANO

About Melissa Stefano, Founder of Beyond ‘Why’ and The Cancer Confidence Movement

I know what it takes to build something from the ground up. I had nothing, when I was homeless then houseless. I was 50 before I woke up to the marketing madness and brand identity hoo ha. These elements are vital in building a business and a movement, but if you are going in the wrong direction, then it will be a waste of money.

Thanks to the crisis of 2014, my cancer diagnosis, houselessness in 2018, Covid and the people who thought I was building a ‘cute’ side hustle, and should jump on the cancer battle bandwagon to cash it — I can say, when you have nothing, it’s the best time to start the something you have always dreamed of starting.

Who teaches Beyond ‘Why’?

Beyond ‘Why’ is led by Melissa Stefano, Founder of Cancer Confidence Movement and The Cancer Confidence Matrix and author of Uncancering: Prepare to Love the Unlovable. She is the Creative Vision behind hundreds of award winning dance works, Un-performing workshops: How to show up and switch off. Upcoming Musical Dirty Cancering and Mockumentary 72 Hours: Cancer’s a Drag. Melissa’s biggest ‘why’ is to end homelessness for women who’ve experienced financial abuse after breakup and divorce as a result of cancer and chronic illness.

When does Beyond ‘Why’ Start?

Enrollment for Beyond ‘Why’ opens on April 10 and closes on April 24.

Enter your email below to make sure you don’t miss the registration window.Once you finish the face to face coaching, you can revisit and review the material as much as you want.

How much does Beyond ‘Why’ cost? Are there payment plans?

Beyond ‘Why’ is led by Melissa Stefano, Founder of Cancer Confidence Movement and The Cancer Confidence Matrix and author of Uncancering: Prepare to Love the Unlovable. She is the Creative Vision behind hundreds of award winning dance works, Un-performing workshops: How to show up and switch off. Upcoming Musical Dirty Cancering and Mockumentary 72 Hours: Cancer’s a Drag. Melissa’s biggest ‘why’ is to end homelessness for women who’ve experienced financial abuse after breakup and divorce as a result of cancer and chronic illness.

The investment for
Beyond ‘Why’ is $475 USD

We also offer a payment plan (6 weekly payments of $99 USD per week)